Billionaire Boys Club (often referred to as 'BBC') was founded in 2003 by musician Pharrell Williams and Japanese designers NIGO and Sk8thing. The designs are bold with vibrant colors and outer space is a constant theme throughout its lines. Their classic Astronaut and Helmet logos are often seen in their designs, as is their motto "Wealth is of the Heart and Mind, Not the Pocket." It operates 3 flagship stores worldwide and its sister brand is ICECREAM, which was created a year after Billionaire Boys Club.
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