Hype And Vice

Hype and Vice is a Women-owned clothing brand that offers stylish and cute apparel for Women that is inspired by traditional collegiate tailgate clothing. It was started in 2016 by Kimberley Robles and Cecilia Gonzalez. They are well-known for their high-quality collegiate tailgate gear and initially spread the brand though pop-up shops at various college campuses. We carry a variety of their liscenced University of Michigan apparel here at Motivation in Ann Arbor, including crop tops, tank tops, bandeaus, sweatshirts, sweatpants, shorts and more.