Free U.S. Shipping On Orders $40+ | Orders Ship Daily

About Us

Motivation is a premium specialty boutique and brand headquartered in Ann Arbor, Michigan. Established in 2007 by owner Mike Moeller, we are one of the state's only boutiques to cater to streetwear fashion and culture. In 2009 we made a conscious effort to focus on developing our own private-label Motivation brand, and the line is now stocked at over 80 specialty boutiques in more than 10 different countries across the world.

MTVTN Retail Location

Retail Location

Our retail location is located in the heart of the University of Michigan's campus at 1203 S. University Avenue in Ann Arbor, MI. In addition to our Motivation line, we also offer apparel from similar brands that are creative, cutting edge, and influential. The brands we stock are hand-selected and limited in distribution; they are largely independent and not found in traditional retail outlets. Our retail location is recognized amongst the top specialty boutiques in the Midwest, and we are well known for our selection of hard-to-find headwear and footwear. All of the merchandise available here on is also available at our retail location.

Retail Location Hours:

Monday - Thursday: Noon - 7PM
Friday & Saturday: Noon - 9PM
Sunday: Noon - 6PM

Our Brand

Our Motivation brand focuses on high quality apparel and headwear with classic collegiate styling. The line is produced in limited numbers each season and is stocked at over 80 of the top specialty boutiques across the world. Many of our designs are inspired by vintage college athletics and mixed with our own unique, and often twisted, perspectives on street culture. Each seasonal line consists mainly of graphic t-shirts, athletic tops, fleece, accessories, and a large variety of headwear items.


Join our Mailing List

Sign up to receive our daily email and get 50% off your first purchase.