555 Soul

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555 Soul (pronouced Triple 5 Soul) is a New York City based clothing brand that was started in 1989 by Camella Ehlke. It was relaunched in 2023 by Ehlke after she was away from the brand since the early 2000s. In the 1990s, the brand had a store on Ludlow Street in the Lower East Side that was a hub for artists, musicians, and designers. Ehlke created bold streetwear pieces that defined New York City's street and hip-hop culture at the time and the brand quickly gained popularity. Today, the brand honors their history and style while expanding into contemporary fashion and art.